The ultimate decision is up to you, but based on our extensive research we think most “decent” images can still be improved to provide tangible marketing benefits to real estate businesses.
Given the amount of online image content you compete against, it is essential to post the most attention-grabbing visuals in order to maximize click-through rates as well as the number of prospective buyers, sellers or tenants looking at your properties. Not improving property images cause crooked walls, off focal points, washed-out views from the window to be immediately visible to your prospects. These distortions may seem minor, but they do add up and reduce trust in potential customers. The need to provide frequently updated images adds to the challenge, increasing the value we provide by saving you time, coordination costs, and potentially hours of manual work.